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How To Blow Up A Youtube Channel

Kevin "Kereal" Walker and Tommy "Tgunnz" Piccirilli have been rapping together for the better part of a decade.

The duo — known as KT Borderline — have their fair share of stories about day jobs and failed characterization meetings.

Merely it looks like they're about to turn a corner. Their song "Fresh In The Club," uploaded to YouTube in Feb, has become a hit. Certain, it'due south got its share of hip-hop cliches, but did we mention it's got over 2.2 million views?

Because that they lack characterization backing, that's pretty impressive. We asked them their clandestine.

On originally linking upward and reuniting

Piccirili: We met in Nashville, Tennessee originally. Nosotros were on a construction site and we put together a grouping chosen NorthSouth Finest. But we concluded upwardly having some problems with a couple guys in the group so nosotros split up. I wound upward moving back to Philly and Kevin moved to Jersey. Nosotros lost contact for like v years. We didn't fifty-fifty know each other had moved back East. So when we ran into each other [in the Hamilton mall in Jersey] in '05, we took that every bit similar fate.

Walker: We've lived all over. I used to live In Pasadena. All my family unit'due south there. I was built-in in Atlantic Urban center but I moved to Cali when I was like v. I moved back 'cause I thought the cost of living was too expensive but I'yard trying to come back. We're going to go dorsum to Cali though.

On the online success of "Fresh in the Club"

Piccirili: We've been working for years earlier this. Merely this song correct hither is i of the only songs we ain out right and did properly. A lot of songs we did back in the twenty-four hour period were mixtape songs and covers and things like that. But with this project, nosotros learned the business concern. We learned all about the business before getting into this one. We put like x Gs into the video, probably similar 10 to 12, something like that. Our director shot "Snapback and Tattoos" and that vocal really took off. He'south done stuff with Three-half dozen-Mafia and Waka Flocka too. It was existent important for united states to have someone with those credentials working with us on this.

Walker: To be honest with yous, nosotros want to push this single out to the world. Hopefully, we want to go a budget from a label and let anybody hear information technology. Get it on radio, MTV, VH1 and the whole affair. Everybody's thinking nosotros're a success because we have ii million videos on YouTube. To me that'due south not success. I'm happy but I'one thousand a humble dude. We don't have that label co-sign yet to accept a large budget. You got to have a budget! Upkeep, budget, upkeep, upkeep. If you lot don't have a upkeep to shoot videos, you can't. I don't have money to shoot videos like "Fresh In the Society" every twenty-four hour period. All we can do is create awareness, polish ourselves and, hopefully, get ourselves a upkeep from a label to shoot more videos and get out there to the globe.

On the importance of promotion and marketing for independent artists

Piccirili: We learned how to promote and marketplace our song. It's existent important to promote and market every project. If you don't have the money behind it or if you don't take the PR, it's not going to go nowhere. We learned that through trial and error. 'Crusade we put out a lot of songs before, and nosotros thought it was all about talent and shit similar that, but it's really not. It's a business. We had to acquire that from the footing up.

Walker: Information technology's all about promotion. It'south not about talent. [Laughs.] I basically learned how to do Search Engine Optimization. I got real good at that and learned how to use great key words. I know what words work for this and what words don't for that. I simply ran with the punches from there human. Y'all tin can [of course] go along YouTube and upload your videos, but there's m other websites you can proceed and upload your video. I take our video for KT Borderline playing on over 40 unlike video sharing sites also YouTube. Videoo sharing is very important. Go on Facebook, Twitter, the blogs and all that to create sensation. It's not just about music, for anything to be successful, you lot need to promote information technology. YouTube is the second biggest search engine in the world. I told myself this: I don't have money to travel to Japan or Los Angeles or wherever. Simply I can travel the world with my fingertips. The cyberspace is our best friend for that.

On the importance of having a twenty-four hours chore

Walker: He got a chore, I got a job. We still got jobs to this day. I feel like that's very important. I mean we got money saved upwards. Merely nosotros also have coin coming in, so not just do we take care of our families with that, nosotros're able to promote and market ourselves with that. Nosotros can buy ourselves beats with that or studio fourth dimension or if nosotros need to travel, we can practise that. Independent artists, information technology's important to take that coin coming in. You got to accept a budget man.

Piccirili: Information technology lets you lot do it yourself man. Learn it and do it yourself.

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